![\"\"](\"http:\/\/34.39.255.174\/wp-content\/uploads\/2024\/10\/DSC_0912-1024x683.jpg\")
<\/figure>\n\n\n\nMagal\u00ed Chiacchiera, una de nuestras l\u00edderes de gobierno, comenz\u00f3 dando la bienvenida y present\u00e1ndonos ante nuevos participantes. Resumi\u00f3 las causas y consecuencias del encuentro anterior en el marco de las Redes de Cambio, e introdujo la meta de la jornada: ejercitar una ideaci\u00f3n colectiva<\/strong> en base a la detecci\u00f3n de \u00e1reas de mejoras en el circuito productivo.<\/p>\n\n\n\n Este ranking<\/em> condujo al objetivo de generar \u2018preguntas de dise\u00f1o\u2019 desde el interrogante \u201c\u00bfC\u00f3mo podr\u00edamos?\u201d para que los mismos artesanos, organizados en sub-equipos, iniciaran tareas grupales de encaminamiento. Enseguida comprometidos, de manera pragm\u00e1tica hicieron un frondoso vuelco de deducciones. <\/p>\n\n\n\n Estos fueron los resultados:<\/p>\n\n\n\n –Fomentar alianzas con la comunidad<\/strong>: mayormente a trav\u00e9s de redes sociales, secundadas por publicidades e invitaciones a feriantes a concurrencias p\u00fablicas. Por su parte, la Municipalidad podr\u00eda ayudar a las y los feriantes facilit\u00e1ndoles alg\u00fan tipo de movilidad para llegar a otras localidades y\/o un fondo com\u00fan para solventar gastos; montando un local f\u00edsico donde un empleado atienda en horario comercial (propiciando adem\u00e1s un puesto laboral). <\/p>\n\n\n\n –Optimizar la organizaci\u00f3n de ferias<\/strong>: coordinar asambleas previas entre feriantes para planificar un cronograma de mayor frecuencia anual en sitios a solicitar, o bien un paseo fijo en el Parque Sarmiento de Carcara\u00f1\u00e1, manifestado como lugar de amplio inter\u00e9s.<\/p>\n\n\n\n -Mejorar la comunicaci\u00f3n con el \u00e1rea de bromatolog\u00eda <\/strong>de la ciudad.<\/p>\n\n\n\n –Aumentar las capacitaciones<\/strong>: en materia de marketing<\/em>, fotograf\u00eda, administraci\u00f3n, gesti\u00f3n de redes, y emprendedurismo sensible (en conversaciones internas entre feriantes) para incrementar con ello los niveles de autoestima y seguridad en los comerciantes.<\/p>\n\n\n\n Este m\u00e9todo dispar\u00f3 la lluvia de ideas <\/strong>que los actores escribieron de pu\u00f1o y letra y luego inteligentemente supieron filtrar por una \u2018matriz\u2019, teniendo en cuenta variables de impacto y viabilidad<\/strong>. Estos conceptos fueron explicados por Magal\u00ed en el transcurso de la actividad, y as\u00ed se destacaron proposiciones como la de crear una \u201cvidriera digital de emprendedores\u201d.<\/p>\n\n\n\n Finalizada esta etapa, dimos paso a la puesta en com\u00fan: fue sorprendente. El intercambio activ\u00f3 la imaginaci\u00f3n de las personas y brotaba la creatividad: \u201cPodemos combinar un producto gastron\u00f3mico con uno de arte en madera o cer\u00e1mica, inventando una tercera opci\u00f3n capaz de nuclear dos ventas en una<\/em>\u201d, opin\u00f3 Susana Clavijo, una de las trabajadoras invitadas.<\/p>\n\n\n\n Era hora de arribar a un acuerdo. La operaci\u00f3n colaborativa nos permiti\u00f3 elegir una propuesta superadora: proyectar una RONDA DE NEGOCIOS ENTRE ARTESANOS<\/strong>. <\/p>\n\n\n\n De inmediato, los grupos detallaron una serie de acciones a ejecutar<\/strong>, acompa\u00f1adas de un listado de recursos humanos, insumos y equipamiento necesarios para su implementaci\u00f3n. Adem\u00e1s, identificaron aliados estrat\u00e9gicos<\/strong> como beneficiarios, entidades financieras, socios clave y colaboradores en especie, incluyendo instituciones gubernamentales, educativas y cooperativas, que contribuir\u00edan al \u00e9xito y crecimiento del proyecto.<\/p>\n\n\n\n Durante este gran momento de devoluciones, las interrupciones por compartir las ocurrencias fueron placenteras: hab\u00eda mucho por decir, y queda mucho por hacer.<\/p>\n\n\n\n Algunas de las frases que nos dej\u00f3 este encuentro<\/strong><\/p>\n\n\n\n \u201cCreemos que es motivadora la posibilidad de mancomunar una v\u00eda de ayuda. El desaf\u00edo de aplicar una pol\u00edtica p\u00fablica es alentador para quienes buscan solucionar un problema de base econ\u00f3mica sin pretender tomar ventajas de competici\u00f3n entre sus compa\u00f1eros<\/em>\u201d.\u00a0 Roxana Moreno, equipo del l\u00edder municipal.<\/p>\n\n\n\n \u201cNuestra conclusi\u00f3n es positiva, en la propuesta vemos un eficaz puntapi\u00e9 para el siguiente trayecto, que se convierte en linterna mientras avanzamos con las Misiones<\/em>\u201d. Juliana Altamira, equipo del l\u00edder social.\u00a0<\/p>\n\n\n\n \u201cConfiamos en este prototipo de innovaci\u00f3n sist\u00e9mica para alcanzar una mejora en la calidad de vida de estos trabajadores que logran manufacturas de m\u00e1xima calidad muy esforzadamente, sin contar con las facilidades que deber\u00edan tener garantizadas como cualquier miembro de la econom\u00eda formal. Es, simb\u00f3licamente, una b\u00fasqueda por afianzar derechos de ciudadan\u00eda<\/em>\u201d. Marisol Monti y M\u00f3nica Bord\u00f3n, equipo del l\u00edder municipal.<\/p>\n\n\n\n \u201cEl trabajo en red y a micro-escala, reflejado en intervenciones de esta \u00edndole, es un devenir de suma importancia para el desarrollo del territorio. El crecimiento regional es crucial desde una visi\u00f3n contempor\u00e1nea, en cu\u00e1nto capta la fortaleza de las ciudades intermedias como fuentes sostenibles de la producci\u00f3n nacional. En ese sentido encontramos apoyo en el PIL<\/em>\u201d\u00a0. Magal\u00ed Chiacchiera, l\u00edder municipal.<\/p>\n\n\n\n \u201cRespaldaremos un modelo de comercio justo, amparado desde la perspectiva de g\u00e9nero y de protecci\u00f3n de todas las minor\u00edas, e incentivaremos la ense\u00f1anza rec\u00edproca entre diversas \u00e1reas de conocimiento. De eso se trata la vinculaci\u00f3n que intentamos transferir y hacia donde apuntamos d\u00eda a d\u00eda<\/em>\u201d. Soledad Chamorro, l\u00edder social.<\/p>\n\n\n\n \u201cLos \u2018webinarios\u2019 son de lo m\u00e1s fruct\u00edferos, nos aportan numerosas herramientas para consumar de un modo din\u00e1mico las reuniones de las Redes de Cambio a pesar de la distancia f\u00edsica que separa a nuestras ciudades<\/em>\u201d. Nannette Favot, equipo del l\u00edder social.<\/p>\n\n\n\n La fusi\u00f3n de estos tres sectores destila voluntad genuina. Es un mecanismo intercultural entre productores de econom\u00edas regionales, una entidad de gobierno local y una instituci\u00f3n acad\u00e9mica nacional que est\u00e1 condensando saberes interdisciplinarios, con un di\u00e1logo muy interesante que, al modo de un caleidoscopio, analiza y resuelve un problema desde varias \u00f3pticas. <\/p>\n\n\n\n Verdaderamente nos interesa hallar una estrategia ganadora al problema, y eso qued\u00f3 demostrado cuando en ambas oportunidades los representantes del emprendedurismo se retiraron conformes. Por su parte, la legi\u00f3n rosarina cobr\u00f3 m\u00e1s fuerza que en su trayecto de ida por las estimulantes charlas sobre los pasos a seguir. <\/p>\n\n\n\n Los 45 km. existentes entre Carcara\u00f1\u00e1 y Rosario quedaron reducidos a 0.<\/p>\n\n\n\n ENG<\/strong><\/p>\n\n\n\n Two Jerseys, One Color<\/strong><\/p>\n\n\n\n The members of the Secretariat of Production, Employment, and Foreign Trade, along with those from the Department of Outreach and Technological Development (FAPyD UNR Extension Office), are cheering for the same team: the entrepreneurs of Carcara\u00f1\u00e1, a town in the province of Santa Fe, Argentina. The game is going well, and the goals are scored within the framework of the \u201cNetworks of Change\u201d promoted by the 2024 Local Innovators Program.<\/em><\/p>\n\n\n\n The main challenge faced by this diverse team is, above all, the lack of added value in their products. In other words, they struggle to generate a profitable margin between production costs and the sale price. Many women start their ventures to create a long-term livelihood, but most encounter financial barriers when trying to enhance the quality of their products. Moreover, a lack of financial literacy prevents them from efficiently planning their growth, which becomes a critical challenge.<\/p>\n\n\n\n This challenge brought us together again in Carcara\u00f1\u00e1. The scent of coffee welcomed us at the Italian Mutual Aid Society building, an association that warmly opens its doors to host our gatherings. Familiar faces and motivating smiles greeted us. This time, we came together to move forward with joint initiatives on our path toward collaborative systemic innovation.<\/p>\n\n\n\n Attendees and collaborators prepared the room, setting up the sound system and screens while the morning sun, timidly heralding the arrival of spring, accompanied them. Local entrepreneurs, eager to work, arrived on time and were the first to mark their attendance. Everything was ready for the presentation!<\/p>\n\n\n\n Magal\u00ed Chiacchiera, one of our government leaders, started by welcoming us and introducing new participants. She summarized the causes and outcomes of the previous meeting within the framework of the Networks of Change, and introduced the day’s goal: to engage in collective ideation by identifying areas for improvement in the production circuit.<\/p>\n\n\n\n This led to the creation of \u2018design questions\u2019 starting with \u201cHow might we…?\u201d that allowed artisans, organized into sub-teams, to begin group tasks. Committed to the process, they quickly generated a wealth of pragmatic insights.<\/p>\n\n\n\n Here are the outcomes:<\/p>\n\n\n\n Promote community alliances:<\/strong> primarily through social media, supported by advertisements and invitations for artisans to participate in public events. The municipality could assist by providing transportation for artisans to attend fairs in other towns or by creating a communal fund to cover expenses. Additionally, they could set up a physical store with an employee to manage sales during business hours, creating a new job position.<\/p>\n\n\n\n Optimize the organization of fairs:<\/strong> coordinate pre-event meetings among artisans to plan a more frequent annual schedule in requested locations, or establish a permanent market in Carcara\u00f1\u00e1’s Sarmiento Park, a widely favored spot.<\/p>\n\n\n\n Improve communication with the city\u2019s health and safety department.<\/p>\n\n\n\n Increase training opportunities: <\/strong>in marketing, photography, administration, social media management, and sensitive entrepreneurship (in internal conversations among artisans), thus boosting their self-esteem and confidence.<\/p>\n\n\n\n This method triggered a brainstorming session, with participants writing down their ideas and then filtering them through a ‘matrix’ that considered impact and feasibility. These concepts were explained by Magal\u00ed during the activity, highlighting proposals like creating a \u201cdigital showcase for entrepreneurs.\u201d<\/p>\n\n\n\n After this stage, it was time to share insights. The exchange was astonishing. The participants\u2019 creativity flourished: \u201cWe can combine a food product with a wood or ceramic art piece, creating a third option that merges two sales into one,\u201d suggested Susana Clavijo, one of the invited artisans.<\/p>\n\n\n\n It was time to reach an agreement. The collaborative process allowed us to choose a standout proposal: organizing a BUSINESS ROUND FOR ARTISANS.<\/p>\n\n\n\n Immediately, the groups outlined a series of actions to be taken, including a list of human resources, supplies, and equipment needed for implementation. They also identified strategic allies such as beneficiaries, financial institutions, key partners, and in-kind collaborators, including government, educational, and cooperative institutions, which would contribute to the project\u2019s success and growth.<\/p>\n\n\n\n During this fruitful moment of feedback, the frequent interruptions to share ideas were delightful. There was much to say, and even more to do.<\/p>\n\n\n\n Some of the remarks from this meeting:<\/p>\n\n\n\n “We believe that the possibility of creating a united path for assistance is highly motivating. The challenge of implementing public policy is encouraging for those seeking to solve an economic problem without competing with their peers.<\/em>” \u2014 Roxana Moreno, municipal leadership team.<\/p>\n\n\n\n “Our conclusion is positive. In this proposal, we see an effective first step for the next stage, which becomes a guiding light as we advance with the Missions.”<\/em> \u2014 Juliana Altamira, social leadership team.<\/p>\n\n\n\n “We trust this prototype of systemic innovation to improve the quality of life for these hardworking artisans who create high-quality products under challenging conditions, without the guarantees they deserve as members of the formal economy. Symbolically, it\u2019s a pursuit of strengthening citizenship rights.<\/em>” \u2014 Marisol Monti and M\u00f3nica Bord\u00f3n, municipal leadership team.<\/p>\n\n\n\n “Working in networks on a micro-scale, as reflected in interventions of this nature, is crucial for territorial development. Regional growth is essential from a contemporary perspective, as it captures the strength of intermediate cities as sustainable sources of national production. In that sense, we find support in the LIP.<\/em>” \u2014 Magal\u00ed Chiacchiera, municipal leader.<\/p>\n\n\n\n “We will support a model of fair trade, grounded in gender perspectives and protection of all minorities, while encouraging mutual learning across different fields of knowledge. This is what we aim to achieve through the connections we foster day by day.<\/em>” \u2014 Soledad Chamorro, social leader.<\/p>\n\n\n\n “Webinars are incredibly fruitful. They provide us with numerous tools to conduct dynamic meetings for the Networks of Change, despite the physical distance between our cities.<\/em>” \u2014 Nannette Favot, social leadership team.<\/p>\n\n\n\n The fusion of these three sectors reflects genuine will. It is an intercultural mechanism among regional economy producers, a local government entity, and a national academic institution, distilling interdisciplinary knowledge. Like a kaleidoscope, this collaboration analyzes and resolves problems from multiple perspectives.<\/p>\n\n\n\n We are truly committed to finding a winning strategy for these challenges, and that was evident when, on both occasions, the entrepreneurs left feeling satisfied. Meanwhile, the Rosario team returned with even greater momentum, energized by stimulating discussions about the next steps.<\/p>\n\n\n\n The 45 kilometers between Carcara\u00f1\u00e1 and Rosario have been reduced to zero.<\/p>","protected":false},"excerpt":{"rendered":" Las integrantes de la Secretar\u00eda de Producci\u00f3n, Empleo y Comercio Exterior y las del \u00c1rea de Vinculaci\u00f3n y Desarrollo Tecnol\u00f3gico (Secretar\u00eda de Extensi\u00f3n Universitaria FAPyD UNR) hinchamos para un mismo equipo: el de emprendedoras y emprendedores del municipio de Carcara\u00f1\u00e1, ubicado en la provincia de Santa Fe, Argentina. El partido viene bien jugado, y los goles se dan en el marco de las \u201cRedes de cambio\u201d fomentadas por el Programa de Innovadores Locales 2024.<\/p>","protected":false},"author":2,"featured_media":1110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[390,1],"tags":[185,187,156,387],"class_list":["post-1109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-por-el-equipo-de-carcarana-argentina","category-sin-categoria","tag-ayni","tag-innovadores-locales","tag-pil","tag-pil-2024"],"yoast_head":"\n![\"\"](\"http:\/\/34.39.255.174\/wp-content\/uploads\/2024\/10\/DSC_0889-1024x683.jpg\")
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